---
title: "GTA 6 Preorder Demand Hits $1.3 Billion, Take-Two Says"
description: "Take-Two CEO Strauss Zelnick calls GTA 6 preorder demand unprecedented, revealing $1.3 billion in revenue in the first month and a record-breaking campaign."
canonical: "https://map-6.com/en/news/gta-6-preorder-demand-unprecedented"
source: "Map-6"
updated: "2026-09-15T15:02:17.547Z"
---
# GTA 6 Preorder Demand Hits $1.3 Billion, Take-Two Says

Take-Two CEO Strauss Zelnick calls GTA 6 preorder demand unprecedented, revealing $1.3 billion in revenue in the first month and a record-breaking campaign.

*Published 2026-09-15 by Map-6 Editorial*

During Take-Two Interactive’s FY 2024 earnings call, CEO Strauss Zelnick highlighted the sheer scale of the **gta 6 preorder ps5** push, describing it as “unprecedented and astonishing.” The company disclosed that pre-orders have already generated roughly **$1.3 billion** in revenue, equivalent to about 1.5 million units sold in the first month alone. Zelnick emphasized that the response far exceeded internal forecasts and represents the strongest campaign the publisher has ever run.

While the exact split between standard, collector and ultimate editions remains unconfirmed, the financial impact was enough for Take-Two to maintain its FY 2024 revenue guidance without adjustment. No launch-date details were shared, but the earnings call data underscores the massive appetite for the next chapter in the Grand Theft Auto series.

Fans looking to secure their copy can explore the upcoming options in our [pre-order guide](/en/guides/gta-6-preorder-guide) and see how the new world will unfold on the interactive [map](/en/map). For a deeper dive into the game's settings, check out the detailed [locations](/en/locations) page, and if you want strategic tips, our [map guide](/en/guides/gta-6-map-guide) has you covered.

## Sources

- [GTA 6 Preorder Sales 'Unprecedented,' Take-Two Earnings Revealed](https://variety.com/2026/gaming/news/gta-6-preorder-sales-take-two-earnings-1236829396/)
- [GTA 6 pre-orders demand is 'astonishing and unprecedented,' Take-Two CEO says](https://www.tweaktown.com/news/113039/gta-6-pre-orders-demand-is-astonishing-and-unprecedented-take-two-ceo-says/index.html)
- [GTA 6 Pre-Orders Hit "Unprecedented and Astonishing" Level in June, According to Take-Two's CEO](https://www.cgmagonline.com/news/gta-6-pre-orders-take-two-financials-ceo/)
- [Take-Two CEO Calls GTA 6 Preorders “Unprecedented,” Explains Why It Won’t Ship on a Disc](https://wccftech.com/take-two-gta-6-preorders-unprecedented-no-disc/)
- [Grand Theft Auto VI Pre-Orders 'Vastly' Beat Expectations, Take-Two CEO Tells Me](https://www.youtube.com/watch?v=goR_wYUS_l4)
- [Grand Theft Auto 6 Pre-orders Are “Unprecedented and Astonishing,” as Says Take-Two CEO](https://gamingbolt.com/grand-theft-auto-6-pre-orders-are-unprecedented-and-astonishing-as-says-take-two-ceo)