---
title: "GTA 6 Ultimate Edition Leads Pre-Orders for Nov 19 Launch"
description: "Take-Two CEO Strauss Zelnick says the $100 GTA 6 Ultimate Edition is outpacing the standard version in preorder sales, with the game set for a 19 November 2026"
canonical: "https://map-6.com/en/news/gta-6-ultimate-edition-preorder-leads"
source: "Map-6"
updated: "2026-09-10T00:05:00.383Z"
---
# GTA 6 Ultimate Edition Leads Pre-Orders for Nov 19 Launch

Take-Two CEO Strauss Zelnick says the $100 GTA 6 Ultimate Edition is outpacing the standard version in preorder sales, with the game set for a 19 November 2026

*Published 2026-09-10 by Map-6 Editorial*

In a recent CNBC interview, Take-Two Interactive chief Strauss Zelnick confirmed that the **GTA 6 Ultimate Edition** is currently leading preorder sales, despite its premium **$100** price tag. The edition, available exclusively as a digital download, bundles extra vehicles, clothing and weapons that aren’t part of the Standard edition, which can still be bought as a code-in-box physical product.

Zelnick cautioned that this early surge may be **front-loaded**, meaning the strong numbers now might not fully predict long-term performance. No exact sales figures or percentage splits were disclosed, but the CEO’s remarks underscore how the higher-priced bundle is resonating with eager fans.

The game’s official release is slated for **19 November 2026**, and the preorder push is already shaping expectations for the next generation of open-world gaming. Players looking to secure their copy can find detailed steps in our [pre-order guide](/en/guides/gta-6-preorder-guide), while the upcoming cityscape can be explored through the [interactive map](/en/map) and its associated [locations](/en/locations). For deeper insight into the game's geography, the comprehensive [map guide](/en/guides/gta-6-map-guide) offers a preview of what awaits in the streets of the new setting.

As the countdown continues, the contrast between the digital-only Ultimate Edition and the retail-case Standard edition highlights Take-Two’s strategy to cater to both collectors and casual players ahead of the highly anticipated launch.

## Sources

- [Take-Two CEO says GTA 6 Ultimate Edition leads pre-order sales ...](https://www.notebookcheck.net/Take-Two-CEO-says-GTA-6-Ultimate-Edition-leads-pre-order-sales-despite-100-price.1365008.0.html)
- [The $100 Ultimate Edition of GTA 6 is selling more pre-orders than the $80 Standard Edition, Take-Two CEO says | VGC](https://www.videogameschronicle.com/news/the-100-ultimate-edition-of-gta-6-is-selling-more-pre-orders-than-the-80-standard-edition-take-two-ceo-says/)
- [Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid consumers" | Game](https://www.gamesradar.com/games/grand-theft-auto/take-two-boss-says-gta-6s-usd100-ultimate-edition-is-outselling-its-cheaper-alternative-thanks-to-avid-consumers/)
- [GTA 6 Ultimate Edition is selling more than Standard, says Take ...](https://www.techradar.com/gaming/gta-6-ultimate-edition-is-selling-more-than-standard-says-take-two-ceo-despite-the-price-controversy-the-most-avid-consumers-are-the-ones-who-are-pre-ordering-now)
- [More Users Are Pre-Ordering GTA 6's $100 Ultimate Edition, Says Take-Two CEO Strauss Zelnick | Technology News](https://www.gadgets360.com/games/news/gta-6-ultimate-edition-pre-orders-take-two-strauss-zelnick-rockstar-games-11894134)
- [Take-Two CEO Reveals Shocking Grand Theft Auto 6 Ultimate Edition Stat](https://gamerant.com/grand-theft-auto-6-ultimate-edition-sales-better/)